For Vega's Brand Challenge 2023, Pringle Rock Distillery was my team's client. The client wanted us to design labels for their upcoming whiskey and gin bottles, as well as a website. In redefining Pringle Rock Distillery's brand identity, our strategic vision pioneers a departure from the conventional clichés associated with whisky. Our concept ingeniously breaks free from the dimly lit, exclusive gentlemen’s club image, transforming it into a beacon of inclusivity and camaraderie. The essence lies in transcending gender norms and intimidating stereotypes, making our premium spirits the choice for discerning individuals above the legal drinking age, regardless of gender or background.